We didn't start as an AI company. We started as operators.

In late 2024, a team of e-commerce veterans from ByteDance, Alibaba, and some of the largest cross-border platforms in the world made a bet. Not on AI. Not on software. On a single brand.

We put 20 people on one mission: build a brand on social commerce from zero. We sourced products, found creators, sent samples, ran ads, stared at dashboards, replied to messages at midnight. We did everything a TikTok Shop operator does — because we were one.

It worked. The brand grew.

Then the phone started ringing.

By 2025, over 30 top global brands had asked us to run their TikTok Shop operations. We said yes. We built AutoBoost — a dashboard to help our own team move faster. Batch outreach, creator CRM, sample workflows, ad management, all in one place. It helped. For a while.

But then we hit a wall.

More brands. More shops. More creators to manage, more samples to review, more ads to watch, more data to analyze. We kept hiring. 30 people. 50 people. It still wasn't enough. Campaigns crashed at 3am with nobody watching. Great creators slipped through because nobody had time to find them. We were drowning in operations.

So we asked ourselves a question that changed everything:

Not a chatbot. Not a dashboard with more buttons. A real operations team — one that discovers creators, reviews samples, optimizes ads, sends morning reports, catches anomalies at 3am — and gets smarter every single day.

In 2026, OperaX was born.

Not because AI was trending. Because we were desperate. We needed OperaX before anyone else did.

Today, OperaX manages operations for 3,000+ stores worldwide. But our mission hasn't changed since day one:

Brands should focus on building great products, telling great stories, creating real value. Not on learning the mechanics of platform operations. Not on reviewing 1,200 sample requests every morning. Not on watching ad dashboards at midnight.

That's our job. That's what OperaX does.

We believe in a future where every brand — whether you're a team of 2 or 200 — has access to a world-class operations team. Not by hiring 50 people. By working with OperaX.